Originating in 2012 as a district-wide TVUSD program, "Because Nice Matters Week" is a campaign designed to educate students about the harmful effects of bullying, to promote kindness and compassion, and encouraging each student to take stand and have a voice in making each campus a "Bully-Free Zone." ​

This year Because Nice Matters Week is from September 23rd to September 27th, 2019.